Hello World!
Sunday, February 8, 2009 at 11:16PM | Matthew Quint 
Brands must walk down a two-street street now, they don’t dictate the conversation anymore (Joseph Jaffe notes that neither the brand nor the consumer dicates, that's why it is a "conversation").
There are many emerging themes in the marketing and communications worlds stemming from this development. Seth Godin has analyzed elements of this phenomenon in his latest book Tribes. It was a post in January 2008 where he began detailing one of these new tenants:
Instead of looking for customers for your products, you seek out products (and services) for the tribe. Jerry Garcia understood this. Do you?
The aim of this blog will be to look at how brands of all kinds look to use modern technologies to engage their stakeholders and help make contributions to the network that these stakeholders now communicate in.
[Photo by z6p6tist6]